Fat Face has launched an online retail second-hand store called ‘Preloved. Reloved.’ Highly visible, it can be found on its main website alongside its latest products. It has created the new offering with Thrift+ which works with retailers like Browns, Fenwick & Farfetch, but the collaboration with Fat Face is the first to date involving a partner’s own second-hand store.
Fat Face head of eCommerce Liam Price said: “We’re excited to be partnering with Thrift+ on supercharging our sustainability efforts with the addition of the preloved store, complementing the great work already being done across the brand.”
Thrift+ CEO Joe Metcalfe commented: “From our first meeting with Fat Face, it was clear how committed they are to reducing their environmental footprint. It’s really exciting to see such a household name make bold moves towards making fashion more circular – both taking responsibility for clothes at the end of their first life, and creating the preloved store, which brings second-hand clothes shopping to the mainstream.”
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