Fat Face has confirmed that Will Crumbie is to replace Liz Evans as CEO with immediate effect. Incumbent Liz Evans who is moving to Asda to lead George will stay at Fat Face until the end of the year to effect a handover.
Crumbie was previously the FatFace CFO and has been with the business for eight years, with responsibility for all key operational aspects including supply chain and IT in more recent years. Prior to this he held senior financial and executive positions within the Walgreen Boots Alliance Group & P&O and is a qualified Chartered Accountant.
FatFace chairman Colin Porter said: “We are delighted to appoint Will as CEO. He brings a strong commercial background and deep knowledge of the business and I look forward to continuing to work with him.
“On behalf of the Board, I would like to thank Liz for her significant contribution whilst leading the business through these unprecedented times. She leaves the business in a stronger position than when she arrived, and we wish her the best for her future endeavours.”
FatFace chief executive Will Crumbie said: “It is an honour to be appointed as CEO of this fantastic brand with a rich heritage and I would like to extend my huge thanks to Liz for her leadership and guidance over the last few years Whilst the external landscape remains challenging, I am excited about the opportunities for FatFace – we have a great product range and first-class multichannel offering that has performed strongly following the major reopening of the UK & US economies in April, with all channels performing ahead of expectations”.
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