FatFace has reported that its sales were up by 3 per cent for the five-week festive period to January 1st, as compared with the same period in 2019, and 22 per cent up on the period in 2020 when many stores were in lockdown.
Online sales growth showed a 62 per cent uplift on 2019 and sales for the six months saw online take a 38 per cent share of £125m revenues.
Chief executive Will Crumbie said: “He added: ‘I’m delighted to be reporting an excellent set of Christmas trading results. Our focus on digital transformation supported by a highly productive store estate drove positive growth across the business with profitability returning to more normalised levels.’
During the year, FatFace had joined other third party brands to commence selling via the Marks & Spencer website and, separately, had also launched its first baby collection as an extension to its childrenswear offering.
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