Feefo has
announced an additional benefit to its partnership with Google. As an approved
aggregator for the Google Shopping Reviews programme, Feefo now supplies a
Product Review feed into Google.co.uk and Google.co.uk/shopping.
Last year,
Google introduced Product Ratings on Product Listing Ads in the US. This
five-star rating system represents aggregated rating and review data for the
product, compiled from multiple sources including merchants, third-party
aggregators, editorial sites, and users. Product Ratings has now launched in
the United Kingdom, Germany, and France. Feefo collects Product Ratings and
feeds these to Google where they are aggregated with other product reviews and
represented via stars and review counts on Product Listing Ads on google.com,
Google Shopping, and their respective country sites. The display of these
ratings offers consumers direct insight from customers at the point of product
selection.
It is Feefo’s
aim to arm consumers with information that enables them to make better purchasing
decisions. The ratings and reviews specialist helps its clients showcase
excellent customer service to a wide ranging audience, benefiting shoppers and
merchants alike.
Comments Andrew
Mabbutt, CEO Feefo: “We are extremely proud to announce this extension of our
product reviews partnership with Google. This is a truly exciting time for
Feefo.
We’re at the
forefront of online purchase development and that’s testament to the excellent
service that Feefo provides to both consumers and merchants. We promote trusted
Product and Service Ratings and Reviews from genuine customers and through this
we recognise those merchants that provide an excellent service. We want brands
that work hard to be recognised and we’d like to see more consumers walk away
with a great customer service story. This feature from Google helps us to make
this vision a reality.”
Share