Feelunique has launched Beauty Box, a bespoke beauty subscription product available exclusively through the Feelunique eCommerce platform.
In contrast with other propositions available within the fast-growing and competitive beauty subscription market, Feelunique’s Beauty Box product is disruptive thanks to its luxury-level customised proposition, which enables customers to personally select the five products they would like to receive each month.
The launch directly responds to growing consumer demand for convenience, sustainability, value and quality by enabling customers to try new products in an affordable way before committing to buying larger formats. Due to the sample size products included and the recycled packaging of the product, waste is kept to a minimum as well.
Customers will be able to choose all five products within the Beauty Box to create a completely bespoke edit depending on their preferences. Each of the five products can be picked from Feelunique’s array of more than 180 deluxe-size product samples from over 80 of the business’s luxury, established, niche and challenger brands. The breadth of products will reflect Feelunique’s range of categories, encompassing skincare, haircare, fragrance, makeup and bodycare.
The Beauty Box subscription itself will be flexible and customers can select one-off, three month, six month or 12 month options. All options can be cancelled at any time.
Sarah Miles, CEO at Feelunique commented: “We’re really excited to be launching our Beauty Box subscription product. It is the first fully bespoke beauty box subscription on the market, and that personalisation element, combined with the deluxe samples and unrivalled range of brands and products on offer, creates a truly unique and market-leading proposition that we are very proud of.”
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