Feelunique is partnering with beauty product review platform Veleza which will provide customers with access to reviews. Veleza has generated 20,000 product reviews and over 100,000 images created by its community of 68,000 members. This content will be available to Feelunique customers who can see what products look like on Veleza members, it also includes sliding scale ratings for the products’ features to help customers decide what to buy.
“Visual and editorial user-generated content is highly effective at driving eCommerce across all consumer-facing businesses,” said Joe Palix, Feelunique CEO. “Bringing together Veleza, the leading independent beauty product review platform with Feelunique creates a powerful and compelling online shopping experience in beauty that simply cannot be replicated on this scale.”
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