Feelunique posts record year

Feelunique, the beauty eCommerce platform has posted a 26 per cent increase in its sales for the year to 29 March 2021. Coming in at £103.5m it had increased retail sales as well as marketplace sales and added 42 per cent more active customer, to reach 1.3m. The business had added 600 new brands to its offering including Jo Malone, Molton Brown and Olaplex.

 This progress reflects the strength and appeal of Feelunique’s customer proposition, its continued investment in technology to deliver a premium user experience, and its ability to capitalise on the accelerated eCommerce penetration of the beauty market following the onset of the Covid-19 pandemic. As a result of the strong sales performance as well as the Group’s continued focus on the gross margin and profitability, Feelunique achieved record EBITDA of £2.5m.

Feelunique made strong progress against its long-term growth strategy during the year. Sales through the Marketplace channel, where the Company retails products that are fulfilled by third parties, increased by 695 per cent and represented 2 per cent of total sales. The channel is now operational across the UK, US, Germany and France, offering more than 800 brands and 12,000 products.

Sarah Miles, CEO of Feelunique commented: “We are really pleased to have achieved a record performance during the 2021 financial year underpinned by strong growth in our retail channel and outstanding progress in our rapidly expanding Marketplace proposition. 

This performance reflects our core strengths, namely our customer proposition, proprietary technology, and people. I would like to take this opportunity to thank everyone at Feelunique for their outstanding commitment, skill and flexibility during the financial year. 

During the period we maintained our focus on enhancing the customer proposition by both expanding our brand relationships and driving continued improvements to the user experience. These initiatives were supported by ongoing investments in our proprietary platform to strengthen the foundations for Feelunique’s long-term and sustainable growth. 

We are well-positioned to further capitalise on the structural growth in e-commerce penetration in the beauty market and accomplish our long-term growth objectives both in the UK and internationally.”