Feelunique is set to leverage its online customer base via the launch of a marketplace via Mirakl. The concessions platform will provide the online beauty specialist’s customers with a wider choice of products presented in branded designated areas of the site. Participating brands will gain exposure and be able to manage the fulfilment of orders generated via the site.
Founded in 2005, Feelunique has over one million active customers across 120 countries for its current range of 28,000 products from more than 500 brands. The selection will greatly increase once the marketplace extension is live.
CEO Joel Palix commented “The launch of our concessions platform is a very significant strategic enhancement of Feelunique’s digital beauty platform and our “beauty without boundaries” proposition. It will allow Feelunique to expand its already unrivalled portfolio of brands, add a further channel to our offering, and provide brands with access to our highly sort after customer base.”
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