Educational resources supplier Findel has launched a new sports equipment brand for schools and grassroots clubs to help empower the next generation of athletes, both physically and mentally.
Called Shoshin, the brand provides high-quality sports equipment, coaching resources and kit which focuses on developing and improving young individuals and teams.
The brand has launched competitively priced products across a range of sports including football, rugby, netball and basketball. Products include training and match balls; coaching resources such as bibs, cones and kicking tees; and accessories such as storage and kit bags.
Shoshin products will be available to purchase exclusively through Findel-owned sport and physical education (PE) resources supplier Davies Sports.
Heva Simpson, head of buying at Findel said: “We understand the transformative power of physical education and sport and are passionate about nurturing the next generation of young athletes.
“Shoshin embodies this ethos. Our high-quality, durable, and accessible equipment has been designed to support young people’s development and wellbeing, both physically and mentally, and fuel their passion for sports.
“Our goal is to become a trusted teammate and partner to schools and colleges, as well as grassroot clubs and their teams, to help unlock the sporting potential in children of all ages and abilities.
“Shoshin’s brand positioning line is ‘Ready to play. Set to improve’. We look forward to empowering, developing and motivating young people, teachers and coaches to realise their potential with the support of our high quality, high performance equipment.”
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