Flower Station, Uber Direct, and Inovretail have partnered to introduce a new delivery solution for Londoners.
At the core of this partnership is Inovretail’s Seeplus fulfilment management platform, which combined with Uber Direct’s robust courier network, enables Flower Station to offer customers a fast same-day delivery option until shortly before store closure.
This initiative ensures that Flower Station is well-equipped to manage high-demand periods, enhancing the customer experience by offering real-time tracking and 24/7 support through Seeplus and Uber Direct.
Inovretail’s Seeplus platform plays a pivotal role in this collaboration by optimising the allocation of orders. It takes into account factors such as geographical location, store capacity, and inventory levels, allowing Flower Station to pick, pack and prepare orders for delivery within 30 minutes to meet the demands of various gifting occasions throughout the year.
Mia Yamaguchi, retail development lead at Uber Direct, says: “Speed is of the essence for retailers like Flower Station as gifting can be time-sensitive. This need is even greater around special occasions, where the orders keep coming in right up until stores close with last-minute purchases. As we look ahead to high-volume gifting dates, such as Mother’s Day, we can see that our solution can help more businesses across a host of industries in the UK, with rapid deployment available even during peak times.”
Trond Kongrød, CEO of Inovretail, adds: “This collaboration is a testament to our belief in using technology to streamline and enhance the gifting process. The seamless integration of Seeplus with Uber Direct and Flower Station’s offerings marks an important step in modernising the way we think about gifting, breaking free from the constraints of seasonal peaks.”
David Cohen, CEO and Founder of Flower Station, says: “We are thrilled that thanks to Seeplus and Uber Direct, we can scale up our delivery to our London customers. We know our customers like to send spontaneous gifts, and this solution means they have an even longer window and faster delivery to show someone they care – whether it’s a loved one, friend or even a last-minute gift for themselves.”
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