Fluent Commerce appointed by Kingfisher to enhance online sales experience


Fluent Commerce appointed by Kingfisher to enhance online sales experience

Kingfisher is to deploy the Fluent Commerce Order Management System (OMS) which will support the Group’s online retail business and enhance customer experience.

The solution, which will first be rolled out at B&Q, will allow for greater flexibility in response to changing circumstances or customer demands. The API-led flexible architecture, will enable the business to quickly make incremental functional changes without any service disruption. Kingfisher and B&Q can now provide consistent product availability to employees and customers for improved order fulfilment, fewer cancelled orders and fewer customer support calls.

Integrating the new platform with B&Q’s existing architecture is being led by Valtech in close collaboration with Kingfisher Group, rolled out first in the UK. The team used an innovative approach to deploy Fluent Commerce into the live environment with no downtime or impact to customers, enabling Kingfisher and B&Q to focus on delivering early business value, and continuously improve eCommerce experience.

Sienne Veit, group digital product and platform director at Kingfisher, said: “At Kingfisher, we’re focused on improving the online experience for our customers and are continuously looking for innovative ways to make sure shopping with us is quick and easy. By deploying Fluent Order Management, we will be able to have a consistent view of our inventory meaning we can be much more agile in response to our customers’ needs. “

Chris Daplyn, Managing Director at Valtech, comments: “We are thrilled to be working in close partnership with Fluent Commerce to support Kingfisher in transforming the way they view inventory and fulfil orders. This new capability, which will firstly roll out at B&Q, will improve eCommerce experience, delivering tangible business value and, importantly, providing a large sustainability improvement as well.”

Rob Shaw, SVP Global Sales at Fluent Commerce, says: “B&Q and Kingfisher are major brands in the home improvement sector so naturally we are very excited to help them accelerate their order fulfilment strategy. We believe that our solution will provide them with the real time inventory visibility and flexibility that they’re looking for.”

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