Multibrand home shopping company Flying Brands has announced
plans to sell all its retail divisions, exiting the catalogue
market. It will refocus as a Jersey-based growing and
live-despatch business, supplying live plants and shrubs to
retailers.
Terms have been agreed to sell the trade and certain assets of
Garden Bird Supplies, Garden Centre Online and Listen2 businesses
to the Garden and Home Trading Company Ltd, a subsidiary of home
entertainment products distributor MBL Group plc, for
£720,000. In February, Flying Brands sold its loss-making
gifts division, comprising the business and assets of Flying
Flowers and Flowers Direct, to Interflora for £2.4
million.
The company is currently marketing its flagship Gardening Direct
business for sale and says it’s in talks with a number of
interested parties.
In order to reduce central overheads and “slim down”
the business, Flying Brands has announced the closure of its
Chelmsford head office and the outsourcing of its remaining
contact centre operations to Prolog from early June.
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