Womenswear brand, Forever Unique is rebranding with the launch of its first ever influencer collaboration with fashion blogger, Tara Maynard, and a new website design.
The rebrand comes after Covid 19’s effect on the occasion-wear market and the long-lasting changes in consumer shopping behaviours. Forever Unique’s rebrand will still include its signature approach to design but with a much more affordable pricing structure, without compromising quality; sizing and fabrications will remain the same however with more of a focus on lifestyle collections with an average selling price of £75, rather than its typical £165.
Alongside its competitive new price points, the website will launch a brand-new logo, cleaner aesthetics and new functionalities to improve the customer journey, reflecting a high-street, independent boutique online.
Inspired by Tara’s confident personality and signature style, the latest collection comprises of two launch drops and will include fun fruit motifs, ‘under the seashell’ prints, summer stripes, baroque print and classic block colour staples in a mix of co-ords, floaty feminine dresses and oversized shirts.
Forever Unique’s best-selling dress shape, as seen on Holly Willoughby, will also make a return in bold lemon prin.
Seema and Sandeep Malhotra, owners of Forever Unique, said: “It’s been an incredibly challenging time to be in fashion, especially being as an occasion-wear brand, but we have taken the opportunity to engage our customers through social media and understand what they were really looking for. I think now more than ever, priorities have changed and the rise of influencer collaborations is bigger than ever. It is the right time to implement our new pricing strategy on accessible luxury product which had a key focus on not only style but also comfort and practicality. We’re looking forward to launching our first influencer collaboration and feeling positive about the future of Forever Unique.”
Forever Unique is set to launch a new influencer collection every quarter which will offer timeless, practical and wearable products to master day to night dressing.
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