Frasers has acquired the assets and IP of WIT Fitness, a fitness performance brand which targets individuals involved in serious training.
A spokesperson for Frasers said: “This acquisition supports our ambition to be a world-leading sports retailer by bringing another elevated sports brand into Frasers Group’s diverse ecosystem. We look forward to investing in the future success of this globally recognised brand.”
This latest move by Frasers follows its relentless acquisition of shares in both ASOS and Boohoo.
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