Frasers Group has invested in XCM to support the growth of its Horizon Customer Data Platform (CDP). The retailer has successfully used the platform across its portfolio of brands for two years and has achieved ‘numerous significant objectives’.
David Clark, Digital Director, Frasers Group said: “We’re proud to be strengthening our existing relationship with XCM with the investment into their cutting-edge CDP as part of our broader digital transformation programme.”
Luke Ibbetson, Managing Director, XCM said: “I am delighted to announce that Frasers Group have invested into XCM to support our incredibly exciting growth strategy, all centred around the development of our Horizon Customer Data Platform. This is amazing news for all our fantastic Clients, Partners and people that we work with day in day out.”
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