Frasers Group steps up European expansion with new acquisition


Frasers Group steps up European expansion with new acquisition

Frasers Group has announced the acquisition of sports retailer Maxi Sport, which operates 18 stores across Italy.

In a statement on LinkedIn, Frasers Group said: ” This move will combine our international experience and strong brand relationships with Maxi Sport’s regional expertise to grow its unique offering and ultimately, launch Sports Direct in Italy.”

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