Mention Me has announced the appointment of Fred Reichheld, the creator of the Net Promoter Score (NPS), as an advisor to support its continued growth and expand its footprint in the US market.
Fred Reichheld
Reichheld is widely regarded as ‘the godfather of loyalty’ and he has written several best-selling books. Most recently, he introduced the concept of Earned Growth Rate, an accounting measure to link financial performance to customer experience.
“Too many brands fail to measure how much of their business is coming from existing customers buying more and referring their friends,” he said. “It sounds simple, but this very practical step will turbocharge loyalty programmes.
“I was attracted to Mention Me because it provides the tools to understand very clearly how much customer love a brand is generating, but also where to find new customers in the market that will be just as passionate about the brand as their most loyal fans.”
Mention Me was founded in 2013 to empower brands to harness the exponential power of fans through referral. It works with a number of global companies including Charlotte Tilbury, Puma, Moss Bros, Ted Baker, Farfetch, Benefit and Nutmeg.
Andy Cockburn, CEO of Mention Me, added: “Fred is not an expert, but the expert when it comes to the loyalty business model, so to bring him on as an advisor and investor is a significant boost as we seek to create the best marketing channel, delivering real ROI.
This is an exciting time in our journey. As brands realise the importance of earned growth and the importance of customer advocacy, we will see a step change in how marketers build and deliver exceptional campaigns.”
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