Freddie’s Flowers is launching a mini-bond which will, it hopes, raise enough money to support ambitious growth plans. The mini-bond approach has previously been used successfully by the likes of Hotel Chocolat and the Craft Gin Club. In Freddie’s Flowers case, investors can opt to receive 5 per cent in cash paid twice a year, or instead receive regular flower deliveries worth 7.5 per cent of the total sum invested.
The business enjoyed strong growth during lockdown, when it was making 40,000 weekly deliveries to subscribers. It now plans to extend its range with an online offering of complementary homewares and flower arranging aids,
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