Retailers using the SAP Hybris eCommerce platform can now implement Fredhopper’s on-site search, navigation and merchandising technology faster, following the launch of a new quick-start connector. SAP Hybris is one of the most widely used eCommerce platforms in Europe, and around 60 per cent of its customers use a third party for search and merchandising functionality.
The Fredhopper/SAP Hybris Connector is a plug-in solution that enables retailers to start optimising their search and merchandising technology immediately. The connector can reduce traditional implementation time by up to 80 per cent, and significantly lowers development costs for the retailer. Developed by Fredhopper with its partner foryouandyourcustomers, the connector is approved by SAP Hybris.
“It’s often an expensive and lengthy process to add third-party software to an eCommerce platform and get the system up and running,” said Jens Plattfaut, Munich CEO atforyouandyourcustomers. “Fredhopper’s technology works effectively with SAP Hybris, so a solution that accelerates its implementation and cuts costs for the retailer is a welcome step.”
Based on industry best practices and extensive knowledge of SAP Hybris, the connector is available as an open source code, which retailers can download and use for free. It includes all the programming necessary to export SAP Hybris data points into Fredhopper. The software also automatically connects Fredhopper queries to SAP Hybris data, allowing changes to configurations, personalisation or business rules to automatically appear on the front end. No extra programming is needed.
“Retailers can now get the best from both SAP Hybris and Fredhopper quickly and efficiently,” said John Raap, chief commercial officer at Fredhopper. “We listened to retailers’ concerns about faster, cost-effective implementation and responded with this connector. It’s just another way we are working towards giving brands and their customers the best online experience, with extra agility to optimise the shopping journey.”
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