Freemans.com has announced the launch of an exclusive capsule edit curated by singer and broadcaster Sophie Ellis-Bextor.
The 21-piece offer leans into Freemans’ single-minded focus on women over 40, with prices ranging from £49 to £139 with a focus on wearable every day glamour.
This latest collaboration follows Sophie’s role in Freemans’ summer advertising campaign.
Ann Steer, CEO of Freemans, said: “At Freemans we’re unapologetically focused on delivering to women over 40 —who want fashion that fits into busy lives while also letting their personality shine. Sophie brings that to life so brilliantly. Her capsule edit is playful, glamorous and practical — exactly what our customers are looking for, whether they’re on the school run, heading to work, or dancing the night away.”
Sophie Ellis-Bextor added: “I have absolutely loved working with Freemans on this collection. What a dream come true! I really wanted to make an edit that is both versatile and fun! These are clothes with real everyday demands in mind. Clothes that make you feel confident but also ready to sparkle when the mood is right.
“As a busy mum, I know how important it is to have pieces that work hard but still bring joy, and that’s exactly what we’ve created. I’ve taken inspiration from stylish friends, my favourite pieces from my own wardrobe and all the things I want to own. What a treat to collaborate with Freemans on this,” added Sophie.
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