Freemans.com has launched its first-ever online-only Christmas advert; to help fashion fans track down outfits used in the Christmas commercial it announced today (17 October 2025).
Starring the ‘face of Freemans’ singer and model Sophie Ellis-Bextor, the 30-second ad will run across top digital channels including YouTube, Instagram, leading shopping sites and Freemans.com own website, from 17 October 2025.
Freemans bosses chose to launch the mini film online only after tens of thousands of fans streamed last year’s ad digitally, stopping at several points throughout the commercial to view outfits, then immediately order them on the Freemans.com website.
Ann Steer, CEO from Freemans.com said: “Every outfit featured in the 2024 Freemans festive ad was a sell-out. This year we’ve made our Christmas commercial sleeker and simpler, with a few seconds more between each outfit for fashion fans to view the yuletide looks and put in their order.”
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