Freemans, is investing in a multi-million pound advertising campaign to promote its new range from designer, Julien Macdonald. The Bradford-based home shopping business will be deploying TV, digital, print, social and PR to promote the Star home and fashion collections. The campaign launches on Saturday during Ant and Dec’s Saturday Night Takeaway.
“We are delighted that Julien has joined the Freemans fold. As one of the UK’s best-known designers his signature style and personality, complemented by the great value that comes from Freemans – we think – is the perfect combination,” said Richard Cristofoli, chief customer officer, Freemans Group Holdings (FGH). “We are passionate about reclaiming Freemans’ fashion heritage and we know our customers love Julien. It’s another important step in establishing ourselves as the digital department store of choice and continuing the reinvigoration, a pace, of a well loved great British brand.”
The ad which was shot on location in London features Strictly Come Dancing finalist Janette Manrara with a voiceover from Joanne Froggatt. It forms part of a repositioning of the Freemans brand.
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