Freemans has announced a new campaign for AW22 that will invite customers to ‘Find Their Style’ with exclusive ranges from STAR by Julien Macdonald and Mark Heyes with the familiar campaign hashtag of ‘bemorefree’ celebrating the retailer’s always on free delivery and returns promise.
The activity will be underpinned with a celebration of the Freemans exclusive labels including Aniston, Lascana, Kaleidoscope and its great value fashion offer bonprix featuring across digital and social.
The campaign’s aim is to further position the online retailer as the digital department store of choice with a raft of exclusive ranges that can’t be found anywhere else – including dresses from £19.99 and tops from £9.99
The activity focuses around two TV ads that launch the following week and will rotate throughout September and early October focusing on STAR by Julien Macdonald and Love Mark Heyes exclusives and is complemented with onsite, email, paid social, organic and a series of digital ads.
The STAR by Julien Macdonald ad sees another outing from former ‘Strictly’ dancer and TV presenter Janette Manrara wearing a selection of the best of STAR this season. The 20 second ad was shot on location in Cheshire and will air from 8 September.
Love Mark Heyes features the TV presenter and stylist who proudly proclaims he has been helping to dress the nation for over 25 years. As you would expect, the ad features models of different sizes, ages and ethnicity and celebrates feeling good, fantastic, footloose and freedom. All under the ‘Find Your Style’ umbrella. The 20 second ad was shot on location in London and will air from 8 September.
“As we enter AW22 we wanted to celebrate the breadth of our offer, showcasing our exclusive collections and brands and exciting customers with ranges that you can’t find on the high street – there’s also a big focus on value with some amazing price points in the new collections. We feel that there is something for everyone, whatever your style, whatever your budget and whatever the occasion,” said Richard Cristofoli, Chief Customer Officer, Freemans.
“What’s more with our free delivery and returns promise and our flexible ways to pay promise via flexiway, we believe that the revitalised Freemans is more relevant today than ever,” added Richard.