Inspired by the National Trust’s ‘50 things to do before you’re 11 ¾’ activities and the many woodlands in the charity’s care, Frugi, the UK’s leading ethical and organic children’s clothing company, have created an exclusive range ideal for little ones to discover the outdoors.
This essential outdoor capsule collection includes everything a little explorer needs – whether they’re building dens, on a welly wander or going on scavenger hunts. As well as being fully protected against the outdoor elements, children can enjoy being kitted out in woodland inspired outerwear and accessories that are also kind to the environment.
When children spend time playing outdoors it increases their wellbeing as well as that of their families. A National Trust survey revealed that 80 per cent of the happiest people in the UK said that they have a strong connection with the natural world, compared with less than 40 per cent of the unhappiest. It also reported that children who spend more time in nature are also more likely to care for the natural environment when they grow up. Through learning about the plants and animals we share our lives with, we are more likely to care for their long-term wellbeing, which is a common goal for both organisations.
Frugi’s bright and colourful GOTS Certified organic cotton clothing is not only better for the environment by using less water during manufacture, but organic cotton also feels super-soft. The fibres are left intact and not broken down by the chemicals used in the farming and processing of conventional cotton, resulting in snuggly clothes that are kinder to babies and young children’s delicate skin. In addition, no harmful chemicals or dangerous dyes are used, and so organic cotton is less likely to trigger allergies. Organic cotton is more durable and lasts much longer enabling the clothes to be handed down for generations.
As an ethically sourced, organic brand, Frugi has also decided to do something about all the plastic pollution at sea. 90 per cent of seabirds have plastic in their stomachs and there are 159 plastic bottles for every mile of beach in the UK (refil.org.uk), therefore Frugi only uses Global Recycle Standards (GRS) certified yarns to make the fabrics for its outerwear, lunch bags and pencil cases.
Twenty 400ml recycled plastic drinking bottles are used to make just one of our Puddle Buster coats for ages 4-6 years.
Every product purchased from this range will directly contribute to the National Trust’s charitable cause, helping to look after nature, beauty, and history for everyone, forever. It will also help care for the very places, such as woodlands and coastlines, that inspired these products and that both companies want to inspire children to explore. The National Trust looks after 500 places in England, Wales, and Northern Ireland, including 250,000 hectares of countryside and 780 miles of coastline. From the Lake District to the Giants Causeway and the White Cliffs of Dover, they care for these places to ensure that nature and people can thrive together. Frugi will contribute a minimum of £50,000 over three years through sales of this collection to support the National Trust’s conservation work.
CEO Hugo Adams says, “After such a disruptive year for many children, spending time in nature in their garden or parks has proved how important it is for children to engage in nature and the environment around them. Frugi is proud to support the National Trust in inspiring children to love the great outdoors,” he says.
Becky Stanford, Brand Licensing Manager for the National Trust, says, “as Europe’s largest conservation charity, working with organisations that share our passion for caring for the environment is of paramount importance. Frugi are a fabulous fit, as they bring both sustainable products that promote excellent ethical and environmental practices and care and share our passion for connecting children with the natural world around them.”
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