Sustainable children’s clothing brand Frugi and the National Trust are set to launch a Paddling Puffins capsule collection of ethically made outerwear and accessories for the Spring-Summer 2021 season.
Inspired by the National Trust’s 50 things to do before you’re 11 ¾’ activities and the many miles of coastline in its care, the new Paddling Puffins collection invites children up to ten years to explore the outdoors with a range of pieces that are perfect for spotting birds, skimming stones, and exploring rockpools. 
From a zip up Romper to Reversible Shorts, a Pioneer Packaway Jacket to a Pack-A-Snack Lunch bag, this capsule collection has everything a little eco-warrior will need when exploring and playing outdoors.
As Europe’s largest conservation charity, the National Trust cares for 780 miles of coastline and the huge variety of wildlife that lives there. As seas rise and storms rage, our scenic shores are constantly transformed with each coastal mile costing £3,000 a year to maintain. Seals, puffins, and seabirds make places such as the Farne Islands and Blakeney National Nature Reserve their home each year. A minimum of £25,000 from sales of the Paddling Puffins collection will be provided to the National Trust, which will support the work they carry out to help wildlife to flourish.
“We’ve been delighted to see how well the Autumn-Winter 2020 collection was received and are therefore thrilled to be working with Frugi on this new line for 2021. The ethical values behind the products, combined with the light the designs shine on some of the amazing wildlife we care for, come together in such an authentic way. With proceeds from each sale supporting the work we do to care for our coastline, and the landscapes and buildings beyond, this collaboration provides another way for people to support the work we do,” says Clare Brown, Head of Brand Licensing at National Trust.
Head of Marketing Lara Smrtnik concludes, “We are excited to be launching another collection of ethical and sustainable clothing with the National Trust. This collaboration is a perfect alignment of our shared core values to help raise the next generation of eco-warriors who will one day help look after our coastal areas and wildlife for many years to come.”
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