Ethical childrenswear brand Frugi is to work with the Circular Textiles Foundation (CTF) as it creates a range of fully recyclable clothing for its spring/summer 2023 collection. The CTF certification mark will be able to appear on some 22 per cent of Frugi’s SS23 collection. Frugi aims to eventually meet the certification requirement for 100 per cent of its future ranges.
“Sustainability is at the heart of the Frugi brand,” said Sarah Clark, chief executive of Frugi. “Our clothes are designed to grow with children, using reversible prints, interactive appliques, and clothes with extendable cuffs, waistbands and shoulder straps.”
CTF certification informs consumers that garments have been made to be recycled by specific facilities which will process said garments into new fabric, with further information accessible via a QR code on each garment’s tags.
“Our commitment to eliminating waste is further strengthened by our partnership with the Circular Textile Foundation, especially as the first childrenswear brand to do so. We can’t wait to launch our spring/summer ’23 range with the new certification and to show that we are serious about making a genuinely circular product, and to protect the planet we play on.”
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