Fitness equipment marketer 3C Leisure, which operates
Technofit.co.uk, has secured £350,000 of funding.
Asset-based lender Davenham provided the integrated stock funding
(ISF) facility specifically to help 3C Leisure import goods from
the Far East and support stock management, warehousing and
distribution operations through an associated logistics and
A spokesperson for Davenham said that 3C Leisure had experienced
“phenomenal growth” since it was established three
years ago, but the company’s inability to secure extra funds from
its bank prevented it from “taking advantage of the
increase in demand it was experiencing”.
Paul Foster of 3C Leisure said in a statement that the funding
has transformed the business: “We can now vacate our
8,000-sq-ft warehouse, move into smaller offices and concentrate
on the area where we excel, namely sourcing and marketing of
products.” Ian Moorton of Davenham said that 3C Leisure is
now considering branching out to business-to-business sales of
its branded products with continued support via ISF.