Future plc says it drove £2.7m in sales on Amazon Prime Day in the UK, with Technology and Home & Garden the top performing categories at £1.84M and £478,000 respectively. The publisher reaches over 400 million people worldwide through its portfolio of over 250 brands, making it a valuable barometer for the wider success of Amazon Prime Day.
For the technology category, that took the lion’s share of sales, the top sub-groups included, Computers, Tablets & Components at £742,000 and Home Entertainment and Audio at £583,700. The top products sold by quantity however included:
- Echo Dot (4th generation) | Smart speaker with Alexa
- Fire TV Stick 4K with Alexa Voice Remote (includes TV controls)
- Echo Show 5 | 2nd generation (2021 release) smart display with Alexa and 2 MP camera | Charcoal
- Cambridge Audio Melomania 1+ True Wireless Earbuds
- The products that performed best in sales overall were the Samsung 50 Inch QN90A Neo QLED 4K HDR Smart TV at £36,000 and the Sony WH-1000XM4 Noise Cancelling Wireless Headphones at £33,800.
Home & Garden was the second top performing category with the Shark cordless vacuum the most favoured item by consumers with Future selling over £14,000 worth.
The results come on the heels of Future’s latest research looking at consumer shopping trends and expenditure for Black Friday and Christmas 2022, against the backdrop of the cost of living crisis. The research found that four in five have already begun to change their spending in light of the cost of the living crisis which is reflected in an increase in non-discretionary items being purchased in the Amazon Prime Day sales, an event that has traditionally been used to obtain aspirational tech items.
Simon Rawle, eCommerce Director at Future plc comments: “Amazon Prime Day continues to be a tentpole retail event for Future sites and their audiences. In recent years, each of these events have occurred within unique contexts; through Covid-19, lockdowns and now rising inflationary pressure and a cost of living crisis. These unique settings demand that our content teams pivot to meet changing consumer behaviour and demand. The breadth and scale of the Future Portfolio has enabled us to surface great deals in almost every category in the Amazon ecosystem.
“Some of our biggest growth categories vs last year’s prime event continue to be in our Home entertainment & Audio (+25 per cent YoY), however, we saw Home & Kitchen (+60 per cent YoY) and Health and Personal care (+90 per cent) demonstrating a shift towards more non-discretionary purchases.”
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