Sales and profits at Games Workshop grew during the pandemic, attributable in part to an increase in demand from the USA. Sales rose by £83 million to £353 million for the year to May 31st, with pre-tax profits of £151 million up by £61 million on the previous year. The business had enjoyed significant growth in its wholesale and online channels.
Kevin Rountree, Games Workshop chief executive confirmed that its strategy was focused on long-term success rather than short-term gains. Saying: “After a tough year, we are delighted that the Warhammer hobby and Games Workshop are in great shape – thanks to everyone involved and thanks to everyone that continues to keep us safe and well.”
During the year the business had continued to invest in its digital capabilities, creating content that would engage and inspire players during lockdown and hosting virtual events and streaming seminars in place of its usual in person physical events and Warhammer gatherings. It was also poised to launch a new Warhammer+ subscription service in August.
It had also invested £700,000 in nine new retail stores and on refits for others in its chain.
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