Gift Universe Group whose brands include Menkind and RED5, has chosen Integrated Retail’s iRexM3 as its multimedia pricing system.
Gift Universe has grown consistently and impressively in the highly competitive gifts and gadgets market, and this growth is even more striking against a backdrop of the highly publicised difficulties and challenges in today’s retail market. It has achieved this growth through canny retailing, dynamic merchandising and constant innovation at the shelf edge, where thriving retailers are winning by connecting powerfully with their customers. This ability for engagement has to integrate across all channels – both on and offline – as well as handle seasonal surges in demand. For Gift Universe, this often involves seizing short-term, pop-up retail opportunities that require rapid merchandising to maximise sales.
iRexM3 will allow Gift Universe to rapidly deliver clear, consistent and effective signage at the shelf edge, whatever the media.
Paul Kraftman, Gift Universe’s CEO, is excited by the possibilities:
“The reality is that retail is dividing into two groups: those that constantly innovate and engage with customers using digital technologies; and the rest. We delight our customers with technology products, and we are excited at the possibilities iRexM3 offers in enabling that excitement and engagement at the point our customers discover these products in-store. The ability to ensure pricing and product information is consistent down all channels and across our brands and estate – both on and offline – is key. This is no longer a nice-to-have in edging ahead of our competitors.”
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