Consumer electricals business Glen Dimplex is using the commercetools platform to support a global eCommerce roll-out for its brand portfolio which includes Roberts Radio and Faber. The business will use a step by step approach to eCommerce development, first releasing non-transactional product catalogues and adding transactional capabilities at a later date. It will be testing and rolling out improvements in controlled stages to ensure it can maximise sales. Glen Dimplex has already released its first multi-language, multi-region site, for faberfires.com and plans to launch a new site for Roberts Radio later this year, with 30 more sites in the pipeline which will launch on a brand by brand basis.
Matthew Stocker, digital solutions manager at Glen Dimplex said: “commercetools offers a cutting edge headless technology solution that allows us to progress with a microservices, modular approach to build an enterprise level core platform for individual brands.
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