The British Association of Aesthetic Plastic Surgeons (BAAPS) has
warned the public not to buy nonsurgical treatments from Grattan.
The cataloguer is testing a retail partnership with Rejuvenate to
offer customers a choice of nonsurgical facial enhancements
including Botox, skin peels and lip enhancements.
This has enraged BAAPS, whose former president Adam Searle commented, “Aesthetic procedures seem to have been reduced to the status of socks and pants selection”. Current president Douglas McGeorge added, “I’m surprised that any cosmetic surgery company claiming to provide quality of care would choose to market through a clothing catalogue”.
Grattan said that it refers every customer enquiry directly to Rejuvenate for it to “service Grattan customers as they would any other customer, as is their expertise”. In response to the BAAPS statement, Pat Dunion, operations director from Transform, the cosmetic surgery group behind Rejuvenate, said, “The partnership with Grattan is an effective means of widening the nonsurgical market – the clinical decision process for Grattan customers is the same for all our nonsurgical patients, regardless of how they heard of Transform. We have over 30 years experience and 175,000 satisfied patients”.