A virtual mall where customers can buy wine, flowers and
holidays, has been unveiled by Grattan. Called themoremart.co.uk,
the site offers products and services that are currently not
available within the Grattan product range. There are affinity
arrangements in place with wine, flowers, gifts, digital
photography, short breaks and holiday providers to date, with
more planned. The launch of each “concession” will be supported by emails and flyers inserted into customer mailings
and statements. The idea for moremart was conceived by
Intermarketing and Communications Ltd, who will also manage the
programme for Grattan.
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