A new online store from the publishers of Grazia has launched with an offering of over 20,000 products from a range of luxury brands. Managed from the UK and promoted to readers across 23 countries, the site offers localised currency and delivery options, with participating brands responsible for order fulfilment. The publisher has appointed 7thingsmedia to handle its social and digital campaign in support of the store. The agency will immediately commence with strategic planning for various digital channels, leading with fashion bloggers, display, PPC and SEO.
Siobhan McDonaugh, marketing director for Graziashop.com commented. “With their history of successfully launching and managing digital media campaigns for fashion brands, 7thingsmedia was the obvious choice. The team’s clear drive and passion for both digital and the industry reassured us that we would be putting our best foot forward with their management.”
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