BT Expedite, BT’s retail
specialist, announced today that Great Little Trading Co. (GLTC), the
children’s toy and furniture retailer, has renewed the agreement for its
eCommerce platform for a further two years.
The brand, which won the accolade of Best Children’s Retailer in 2014 for the
third year running, initially selected the BT Expedite platform in 2007 to help
provide an enhanced user experience for its eCommerce store. This contract
extension will see GLTC continue to work with BT to ensure that its seamless
online shopping experience is extended across multi-platforms including mobile
and desktop devices.
Jamie Reeve, executive chairman at Great Little Trading Co., said: “The GLTC
mission is to help parents create fun, stylish and organised homes for their
families. Part of this is to ensure we are providing the best shopping
experience in terms of products, advice and ease of purchase. Our eCommerce
site is an integral part of this and it’s vitally important that we have a
platform that we can rely on and one that’s flexible enough to support our
ambitious growth plans. We are pleased to renew our relationship with BT
Expedite and look forward to seeing how we can support our customers’ desires
for shopping wherever they are and on multiple devices.”
Asif Khetani, director of eCommerce at BT Expedite, said: “GLTC is a very
successful eCommerce site. A key business objective for GLTC’s continued
ambitious growth plans is to reach its customers no matter where they are, or
how they choose to engage. Using the BT Expedite eCommerce platform, GLTC has
the power to drive its online revenues in the most cost effective way. We are
pleased that GLTC has chosen to continue to develop its convergent commerce
plans with BT Expedite playing a pivotal role in its ongoing success.”
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