Gtech has reported sales of £120 million for the year to November 2017, up by £30 million over the previous year, and a 56 per cent increase in its pre-tax profits to £15.4 million. Gtech manufactures and sells a range of vacuum cleaners, lawnmowers and electric bikes and earlier this year had announced it would be creating 100 manufacturing jobs in Worcestershire as it started to bring the manufacture of its products from China to the UK. The business is a heavy user of direct response advertising in the national press and on TV.
Meanwhile arch-competitor Dyson has complained to the ASA about some of Gtech’s advertising campaigns with Gtech launching its own complaint that Dyson had made untrue comparisons of the power of its products against those of Gtech. Gtech had claimed that its Gtech Pro cordless vaccum cleaner cleaned 15 times longer than Dyson’s V8 which, Gtech’s ad said “envelop you in a cloud of dust every time you empty”. Dyson which is seeking damages but had claimed that its V8 had more than 10 times the suction power of Gtechs’s AirRam cleaner, a boast which Gtech said was misleading.
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