Over half of UK marketers (55 per cent) are turning to AI to strategically plan and refine their seasonal marketing campaigns. That’s according to new data released by digital experience platform (DXP) provider, Optimizely, which reveals how marketers are working with AI to improve digital experiences.
Surveying 100 UK marketers, the research asked for their perspectives on AI, personalisation, and how they create outstanding customer experiences around key shopping seasons.
Optimizely reveals that almost half of UK marketers (47 per cent) will use AI as a fundamental part of their seasonal marketing campaigns this year. To add to that, 43 per cent are using AI to craft highly personalised content, making sure their Christmas campaigns resonate with customers during the festive season.
Tina Nelson, Optimizely’s Product Strategy Director, said, “Our findings highlight the growing role of AI in 2024. Marketers and retailers alike must adopt innovative approaches and use all the tools at their disposal to optimise their digital experiences this holiday season for their brand to stand out. It’s more than just enabling brands to make informed decisions, it’s also about helping streamline seasonal marketing strategies, and enhancing customer loyalty during the busy holiday period.
“But for digital experiences to really deliver, AI must be embedded throughout the entire marketing suite — from recommending products to developing content — ensuring consumers enjoy a seamless, relevant and tailored journey at every touchpoint.”
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