The UK’s leading provider of motoring and cycling services and products, has appointed Wunderman Thompson Commerce (WTC) as its strategic commerce partner, to support plans to transform and modernise the business with a new service-led strategy.
WTC will help Halfords reduce costs, increase sales, and harness the power in its Salesforce Commerce Cloud platform, as it looks to adapt to this latest approach while accelerating digital growth.
Offering deep technical expertise, WTC will adopt a holistic view across Halfords’ varied digital landscape and will be responsible for the day-to-day development of one of Europe’s largest Salesforce Commerce Cloud programmes. Ten teams and approximately 100 experts will be based both nearshore and in the UK to ensure collaboration. Made up of management, delivery and support, they will deliver several projects over the next three years to transform customers’ online experience.
A particular focus will be on Halfords’ Motoring Club loyalty scheme with its 1.2 million members, the core proposition and project and programme enhancements, with the aim of delivering better connected journeys for customers, as well as maximising retention and revenue.
Halfords is already benefiting from the introduction of new monitoring tools to track performance and online delivery as well as a new payment system provided by ACI Worldwide to offer customers the latest in-store, online and mobile purchase options.
“We’re excited to be working with Wunderman Thompson Commerce once again, as we transform our digital operation and modernise our customers’ online experience. They not only offer unrivalled inspiration across various industries, but bring broad commerce expertise outside of just platform build and technology. The know-how to help us trade the site better and reduce costs is especially important during the difficult cost of living crisis. We look forward to working with them as we continue to push the boundaries and deliver a better experience for our loyal customers.” said Neil Holden, CIO, Halfords.
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