Halfords.com gears up for web 2.0

Halfords.com’s new customer-to-customer help-desk tool logged
1,000 queries in its first month. The automotive accessories and
travel products retailer is embracing web 2.0 with the
introduction of Bazaarvoice’s Ask & Answer solution. The tool
allows customers to pose product questions on the website and
have them answered by other customers as well as by Halfords
product specialists. The company has also implemented
Bazaarvoice’s Ratings & Reviews solution.

Jon Asbury, Halfords’ channel development manager, said that
plans were in place to launch a post-purchase email campaign and
onsite adverts promoting the new features.

In other Bazaarvoice news, the social-commerce provider has
opened an office in Paris and signed books, CDs, computer and
photography equipment retailer Fnac.com as its first French


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