Havas Media Group (HMG) has acquired digital agency Search Laboratory in a deal which will see Search Laboratory integrated into HMG whilst retaining its 150 staff and management.
Yannick Bollore, chair & CEO of Havas said: “The acquisition of Search Laboratory comes at a time where HMG is experiencing an impressive period of growth and momentum. Continuing to invest in HMG is part of a global transformation plan to deliver more data-led media experiences for both local and global clients. Search Laboratory’s sophisticated expertise in data and analytics perfectly complements our own to create an enhanced offering.”
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