Sanderson, the publicly-owned UK provider of multi-channel retail software, has announced that unique plant brand Hayloft Plants has recently gone live with a new eCommerce platform to drive online expansion and transform customer shopping experiences across all devices.
Founded in 1993, Hayloft Plants has grown from a home-based business to a successful, premium household brand. With ambitious growth plans, increasing online transactions and additional order volumes transitioning online from call centre and mail order channels – a modern, flexible technology platform was needed. A clear focus was placed on transforming customer experiences with a faster, more responsive site, fully optimised for mobile devices; and extending market reach for driving new customer acquisition and revenue growth. The new website offers greater search and navigation features, increased editorial content and new customer account facilities. The Priam eCommerce solution from Sanderson swiftly manages order complexities and advance order scenarios associated with growing products, enabling the successful delivery of the Hayloft customer promise. The integration with their Sanderson multi-channel solution is delivering wider business benefits of single customer view and faster despatch of orders.
Yvonne Walker, managing director, Hayloft Plants comments: “ We are delighted with the launch of our new Hayloft website. Our primary goal is to deliver an enhanced customer experience across all channels and operations, and the Sanderson solutions ensure we deliver on that promise. We’re confident we have the best infrastructure to drive our business through its next exciting phase of growth”.
Glyn Carvill, Managing Director – Priam, Sanderson Multi-Channel Solutions Ltd, added: “Hayloft Plants is a long-standing Sanderson customer and the launch of their new eCommerce site represents a major step in the next phase of their eCommerce strategy. The new website is already delivering immediate benefits in terms of increased conversion rates, online revenues and an optimised customer experience”.
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