Healthspan appoints Occam

Direct vitamin and supplements retailer Healthspan has appointed Occam to improve its marketing campaign results.  Occam will draw together all of Healthspan’s data to enable more streamlined selection and targeting with aim of the retailer boosting its eCommerce performance, driving new customer acquisition, improving retention and increasing average order values.

Graham Case CEO of Healthspan said “Both the strategic and technological support Occam is providing is key to ensuring a successful customer engagement campaign. I am very pleased with the outcome of our strategy planning sessions and I am excited b about the improvements in our customer engagement that this campaign is already delivering.”