Hexaware has launched Gen AI App for Retailers in AWS Marketplace, a digital catalogue with thousands of software listings from independent software vendors for software that runs on Amazon Web Services (AWS). Designed specifically for eCommerce retailers, the app leverages generative AI (Gen AI) to automate product description creation, streamline bulk image uploads, and transform product visuals to enhance customer engagement and improve search engine optimization (SEO).
The app functions as an image-driven product description generator. It analyses uploaded product images and automatically generates descriptions, saving retailers time and resources. It also streamlines inventory management by allowing users to simultaneously upload product images for multiple items. The app’s ‘Shift Image Lifestyle Transformation’ feature uses Gen AI to update product visuals, aligning them with the desired brand image and lifestyle aesthetic to foster a more personalized shopping experience.
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