Novuna Consumer Finance has launched, completing rebrand from Hitachi Capital Consumer Finance
The launch of the Novuna brand is marked by accelerated investment in technology, digitising customer experiences across both the retail and personal loans business to further enhance its reputation in the consumer lending market. With net earning assets of £2.9 billion, is cementing its position as one of the UK’s leading providers of retail point of sale finance for high street and eCommerce retailers following the rebrand through fast, seamless integration, creating a 24/7 retail offering, including a unique new soft search product capability enabling improved credit decisioning.
Vincent Reboul, managing director, Novuna Consumer Finance, said: “The launch of our new brand is a significant milestone in the growth and development of our business. It has provided us with a unique opportunity to create a bolder, fresher image that reflects the way we operate building on our established reputation for creating unique, award-winning customer experiences.
“Both the retail and consumer lending sectors are continuing to develop at pace with our digital servicing transformation pivotal to meeting the evolving needs and expectations of our customers.
“By harnessing new technologies which is enabling us to deliver efficiencies across our business and supporting our customers through rapid change, we are primed for continued future growth as Novuna.”
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