H&M continues with its eCommerce expansion

Swedish multi-brand fashion group H&M is to launch new websites this month across a number of countries. Sites for Arket, Cos, Monki, Weekday, & Other Stories open for business first in Croatia, Estonia, Latvia, Lithuania and Luxembourg. Further sites for Bulgaria, Cyprus, Greece and Romania will immediately follow.

“As part of our ongoing digitalisation, we are pleased to roll-out eCommerce for Cos, Weekday, Monki, & Other Stories, and Arket in these new markets,” said Anna Attemark, H&M’s head of new business. Adding: “We are excited to share our brands with our customers around the world and are happy to see this project come to life, thanks to our incredible teams.”