H&M Group names new CEO as Helmersson steps down


H&M Group names new CEO as Helmersson steps down

H&M Group has named Daniel Ervér as its new President & CEO.  Ervér has been with the group for 18 years, most recently as head of H&M.

Daniel Ervér

Departing Helmersson has been with H&M Group for a total of 26 years. Her decision to leave comes shortly after the group, which also owns COS, ARKET and & Other Stories among other brands, reported sales had dropped by 4 per cent between September and November 2023.

Of her decision to leave, she said: “I have spent almost my entire professional life in the H&M group and I am very grateful to have had the opportunity to work in many different parts of the business, in different countries and in different roles. It is with mixed feelings that I have informed the board of directors of my decision to leave the CEO role. I am very proud of what we together have achieved during the last years when we have navigated through pandemic, and several geopolitical and macro-economic challenges. However, it has been very demanding at times for me personally and I now feel that it is time to leave the CEO role, which of course has not been an easy decision.

“I have appreciated the great commitment and support of all colleagues and from Karl-Johan and the Board during my time as CEO. I continue to have a strong belief in the company. We have strong brands, a unique corporate culture and high ambitions in sustainability. I will now ensure a good handover, and think about my next step.”

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