Sweden-based apparel retailer H&M is launching a new
fashion brand this spring. Selling shoes, bags, beauty products and clothing,
& Other Stories will launch ecommerce sites for Belgium, Denmark, Finland,
France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK by June
2013. The company has also confirmed it will open bricks-and-mortar stores in
seven markets: Denmark, France, Germany, Italy, Spain, Sweden and the UK.
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