Hobbycraft, owned by Modella Capital, has reported a strong performance over the festive period, with sales of its Christmas products up +21.6 per cent. Top sellers included Ceramic Baubles, Wooden DIY Advents, Colour-in Cardboard Houses, Artificial Garlands, Dried Floral Wreaths and Velvet Ribbon, reflecting continued demand for DIY festive décor, handmade gifts and kids’ activities.
Total revenue over the past six weeks grew by +6.3 per cent, with eCommerce up by +13.8 per cent, highlighting the ongoing importance of Hobbycraft’s digital platforms in inspiring creativity across the UK.
The festive season saw strong growth for Hobbies and Collectables, with sales for this category increasing by +52.6 per cent. Model Making Kits led the way in this space, with sales increasing by +61.1 per cent, demonstrating a new generation of modellers and a hobby brought further into the mainstream spotlight by actor Danny Dyer, who has spoken openly about his love of model-making. From 3D model tanks, cars, motorbikes, ships and soldiers; best-selling brands include Transformers, Airfix, Gunpla, Warhammer and Revell. Popular collectable character figures come from franchises such as Star Wars, Marvel and Dragon Ball.
Alex Willson, CEO, Hobbycraft commented: “We’re pleased to see strong trading numbers for the six weeks to Christmas, which is testament to our fantastic colleagues across our stores, HQ and distribution centre. In terms of key highlights, we were buoyed by strong online sales, while still seeing promising results across our store portfolio, too. As we head into 2026 with total sales up 6.3 per cent year-on-year, we’re hopeful that by catering for our core craft fans, alongside our newer cohort of hobbyist customers, we will continue to see growth into 2026.”
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