Sales at arts & crafts supplies retailer Hobbycraft rose by 8.9 per cent, to £141.1 million, for the year to February 22nd 2015. EBITDA also rose by 25.9 per cent to £6.8 million. The retailer which operates 81 stores sited the success of its CRM programme Hobbycraft Club which now has one million members along with the leveraging of its two year old distribution centre and return on investment in its eCommerce and mCommerce capability. Online sales grew 142 per cent to represent 5.2 per cent of total sales and look set to increase further as consumer interest in handicrafts continues to grow.
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