Hobbycraft, the arts and craft retailer, is evolving its sales channels with the launch of Hobbycraft TV. The new offering will be dedicated to reaching crafters of all abilities, and is inspired by new Hobbycraft research that discovered video content is a source of craft inspiration, with 1 in 3 people using YouTube to learn craft skills.
Launching early September, Hobbycraft TV will bring viewers daily demonstrations from a wide range of craft experts across all genres. Whether seasoned makers or just getting started, viewers can tune in for innovative tutorials, expert tips, and inspirational ideas. The channel will be available to watch on Freeview Channel 97 from 7.30am on Thursday 4th September, as well as online anytime via Hobbycraft’s website, with archive episodes available on YouTube.
Alex Willson, Hobbycraft CEO, comments: “The launch of Hobbycraft TV marks an exciting chapter for the business with the introduction of an innovative new media channel for customers to experience Hobbycraft. It will offer a seamless shoppable experience with daily demonstrations, expert guidance and creative content, all designed to inspire, educate and connect with both new audiences and our existing crafting community.”
Steven Hubbard, board advisor for Hobbycraft, comments: “As the UK’s leading craft retailer, we’re proud to be investing in a brand-new live media experience that brings even more inspiration and innovation to our engaged customers and passionate makers. Hobbycraft TV will become a destination for crafters of all abilities to hear from some of the craft industries’ leading makers, showcasing over a hundred leading brands, inspiring our viewers to get making.”
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